Hello Swell, Welcome to my online portfolio.
I am a graphic designer with over a decade of experience in fast-paced, agile businesses, I've honed my skills and learned a multitude of disciplines - from crafting email marketing templates to designing hard copy catalogues - for both SMEs and larger enterprises.
My expertise spans across various mediums, including print and web. I've created brochures, showroom POS, web designs, social graphics, marketplace/affiliate graphics, flyers, uniforms, and more. For the past two years, I've also taken on the responsibility of email marketing which involves planning, designing, building, and scheduling all email campaigns and flows for Rattan Direct & Lifestyle Furniture.
HOMEPAGE REDESIGNS
Below, you'll find a visual timeline of Rattan Direct’s homepage's evolution. This first image shows how the homepage looked when I joined the business in March 2019. The second image shows the first redesign that we completed in late 2019/2020. The third image shows the latest proposed redesign I put forwards a few months ago.
These redesigns were the result of meticulous analysis using tools like HotJar for heat maps and GA for link tracking. By researching competitors and identifying what we were missing, we created a comprehensive list of necessary content for the homepage. From there, we crafted wireframes and developed a prototype in MarvelApp to provide a reference point for our developers. The new homepage is currently in development and is set to go live summer 2023.
WEB PAGE DESIGN
During my tenure at Rattan Direct and Lifestyle Furniture, I've also redesigned of multiple landing pages, product listing pages (PLPs), and product detail pages (PDPs), as well as other website elements. Using Adobe Suite, I would create mockups of these elements for our developers. However, more recently, I've been utilizing Zmags, a tool that allows me to design and launch entire landing pages myself, without the need for any developer input. This has streamlined the design process and led to faster turnaround times.
I've created a range of dynamic web pages and content blocks using Zmags that have been instrumental in increasing engagement and user interaction on-site. Please take a moment to peruse some of the pages I've crafted below.
BUYERS’ GUIDE PAGE
One of my earliest projects using Zmags was the redesign of our Buyer's Guide page. Previously, the page was just a plain wall of text (as shown in the first image), and despite receiving a lot of visits, it had zero page value.
I decided to revamp the page by taking the information contained within and presenting it in a more engaging and interactive format. The new Buyer's Guide page now offers an informative and immersive experience, complete with visually appealing images and interactive features.
Since its redesign, the page has become one of the highest valued pages across the entire site. In fact, it was even featured in Zmags' Best Website Use Cases Webinar, further highlighting its success. I'm proud to say that the page now boasts one of the highest page values of the entire website.
If you would like to visit any of these pages please use the links below:
EMAIL MARKETING
For the past 14 months, in addition to my role as a graphic designer, I have also been entrusted with the responsibility of leading our email marketing efforts. As the email marketing lead, I am responsible for strategizing, designing, and executing all of our ad-hoc and automated email campaigns.
Through my efforts, I have been able to significantly improve our email revenue, driving 22% of the company's overall website revenue through campaigns. Additionally, I have also managed to significantly increase our email open rates (OR%) from 9% to an impressive 47-58% and our click-through rates (CR%) from a mere 0.4% to an impressive 2.9%.
Please feel free to take a look at some of my most recent email designs in the slideshow below, which I have personally designed and built in Klaviyo.
PROMO CAMPAIGNS
As the Graphic Designer for Rattan Direct and Lifestyle Furniture, a significant part of my role involves designing and implementing monthly promotional themes. My primary focus is on creating visually appealing designs for our website homepage, which then extends to other platforms, including email, social media, affiliates, pop-ups, and thumbnails.
I work closely with the marketing team to conceptualize and create compelling visual designs that align with the brand's overall vision and promotional themes. I also ensure that the designs are consistent and align with the brand's visual identity across all platforms.
In addition to my digital design work, I have also created a wide range of printed materials during my time as a Graphic Designer. These materials include brochures, catalogues, flyers, showroom POS, van graphics, uniforms, magazine and newspaper advertising, and menus.
I worked closely with printers and suppliers to ensure that the final product meets our high standards of quality and professionalism.
Please take a look below to see some examples of my previous print work.
SOCIAL MEDIA
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Graphic Design
Brand Development
Web Design
Email Design
Email Marketing
Automated Campaigns
Detabase Segmentation
Marketing Material Design
Social Design
Print
Image Retouching
POS & Signage Design
Press Ad Design
Catalogue Design
Client Relations
Menu Design
Time Management
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Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Basic Microsoft Suite
Klaviyo
Mailchimp
Zmags
Basic Magento
Basic Google Analytics
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Klaviyo
Mailchimp
Magento
Google Analyics
Zmags
Canva
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Knitting
Crocheting
Sewing
Photography
Music & Films (who doesnt like these tho?)
The lovely outdoors