MY CV
I’m a creative, ambitious and highly meticulous designer with over 11 years’ Graphic Design experience working across a multitude of businesses. Not afraid to work autonomously or as part of a team, my experience has helped to hone my creative skills, enabling me to add maximum value whilst working at pace to deliver high quality work to any project I embark upon. I take pride in my work and value building strong relationships with colleagues to bring out the best in every creative challenge.
MY EXPERIENCE
After graduating university with a BA (Hons) Degree in Graphic Design, my professional journey began at LWV Printworks. Here, I dedicated my efforts to crafting visually compelling pub and restaurant menus for establishments nationwide. From here I extended my expertise to collaborate with a diverse range of SMEs and larger enterprises from bathrooms and tiles to outdoor furniture and commercial kitchen appliances.
Over the years, my skill set has evolved and diversified, encompassing a spectrum of disciplines such as designing web banners, crafting email marketing templates, and producing tangible assets like hard copy catalogues and store point-of-sale materials. Each project has contributed to my growth as a versatile and adept graphic designer.
Freelance
FREELANCE DESIGNER | MAY 2023 - PRESENT
In my freelance graphic design work, I've had the opportunity to collaborate with a diverse range of clients, each with its unique brand identity and style. This experience has allowed me to navigate and adapt to various brand aesthetics, tailoring my designs to align seamlessly with their vision. Whether crafting eye-catching visuals, refining brand logos, or developing cohesive brand guidelines, I've honed my skills in understanding and translating the distinct personalities of different brands into compelling and visually appealing designs. This dynamic journey has not only enhanced my versatility as a designer but also deepened my appreciation for the richness and diversity within the graphic design landscape.
Rattan Direct
GRAPHIC DESIGNER | MAR 2019 - MAY 2023
In this diverse role, I revamped the brand's visual identity, collaborated on website enhancements, and created a range of marketing materials. Venturing into email marketing, I drove 22% of the company's website revenue, achieving a +400% YoY growth. With successful automated campaigns contributing 23% to email revenue. After Zmags was introduced, I created a high-value Buyers' Guide dynamic page, spotlighted in Zmags' Best Website Use Cases Webinar. This journey reflects my commitment to innovation, strategic thinking, and impactful results in brand development and digital marketing.
MY RESPONSIBILITIES
• Brand Guardian
• Developing monthly campaign themes to be used across various platforms such as homepage banners, email, social media, store POS etc.
• Web page design
• Email marketing - planning, designing, building, scheduling and tracking
• Planning and helping in photoshoots
• Ad-hoc internal and external designs such as business cards, posters, announcements, photo editing/retouching, icons etc.
MY BIGGEST ACHIEVEMENTS
• Expanded role to include email marketing using Mailchimp and Klaviyo, driving 22% of the company's overall website revenue through these campaigns (Feb 2023).
• Grew email marketing revenue contribution by +400% YoY.
• Increasing email OR% from 9% to 47-58% and CR% from 0.04 to 2.9% for ad-hoc campaign sends.
• Created a Buyers’ Guide dynamic page which was featured in Zmags’ own Best Website Use Cases Webinar and currently has the highest Page Value of the entire website.
• Adopted and updated current brand colours and logo to create brand guidelines suitable for target audience.
• Gained several amazing close friends
SKILLS I LEARNT & DEVELOPED
• Brand consistency
• Adapting to different brand styles (Rattan Direct and Lifestyle Furniture)
• Email marketing (Mailchimp & Klaviyo)
• Magento 2.0
• Web design and web page layout
• Time/project management
Better Bathrooms
GRAPHIC DESIGNER | SEP 2014 - MAR 2019
In this role, I specialised in producing diverse creative assets for both print and digital platforms. As the sole designer, I managed the entire creative process, fostering effective communication with external agencies and printers. My responsibilities included designing catalogues, web elements, in-store POS, signage, email marketing visuals, and press ads. Collaborating closely with various departments such as E-commerce, CRO & UX, Digital Marketing, Purchasing, and HR, I ensured seamless internal and external communication and the delivery of impactful creative assets.
MY RESPONSIBILITIES
• Creating monthly campaign design themes to use across multiple platforms
• Planned and updated various store signage, tickets, uniform, vehicle graphics etc
• Creating internal monthly interactive newsletters, posters and advertisements for events, announcements and socials
• Photo retouching and editing
• Designing various advertisements for newspapers, magazines and editorials
MY BIGGEST ACHIEVEMENTS
• Planned and created design material for 4 new large showrooms across the UK (whilst maintaining 8 current stores)
• Planned, designed and produced two successful brochures with a very tight deadline
• Won employee of the month
SKILLS I LEARNT & DEVELOPED
• Brand development
• Adapting to different brand styles (Better Bathrooms & Better Tiles)
• Designing for various web assets from HP banners to email heros and affiliate banners
• Designing for social media
• Designing for large print runs such as brochures and catalogues
• Time/project management
LWV Printworks
GRAPHIC DESIGNER | SEP 2013 - SEP 2014
This role provided a robust foundation in the design industry, fostering the development of essential skills in software proficiency, time management, and client relations. As the primary responsibilities, I engaged in client communication and designed a diverse range of print advertisements for pub companies, including menus, posters, logos, and brand bibles for new restaurants. The dynamic nature of each brief presented unique creative challenges that I thoroughly enjoyed tackling.
MY RESPONSIBILITIES
• Creating various menu designs for pub companies across the UK with different brand styles and briefs. From a classic wine menu to quirky loaded fries menus
• Account manager for Greene King and Hungry Horse accounts
• Communicating directly to clients
SKILLS I LEARNT & DEVELOPED
• Communication and client management
• How to find out what the client wants
• Ability to design for different design briefs and styles
• Time management
• How to design for print
MY EDUCATION
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BOLTON UNIVERSITY
BA Hons Degree in Graphic Design
2010 - 2013
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ST JOHN RIGBY COLLEGE
A Level Graphic Design & Photography
2007 - 2010
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DEANERY HIGH SCHOOL
Maths, English, Science, Art, Textiles, I.T.
2002 - 2007
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Graphic Design
Brand Development
Web Design
Email Design
Email Marketing
Automated Campaigns
Detabase Segmentation
Marketing Material Design
Social Design
Print
Image Retouching
POS & Signage Design
Press Ad Design
Catalogue Design
Client Relations
Menu Design
Time Management
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Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Basic Microsoft Suite
Klaviyo
Mailchimp
Zmags
Basic Magento
Basic Google Analytics
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Klaviyo
Mailchimp
Magento
Google Analyics
Zmags
Canva
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Knitting
Crocheting
Sewing
Photography
Music & Films (who doesnt like these tho?)
The lovely outdoors
MY PORTFOLIO
REFERENCES
“I have had the pleasure of working with Amy in two roles at two different companies, and the rate at which she picks up new information and responsibilities is astounding. Amy is a supremely talented graphic designer, but has also built up a tremendous amount of experience in web design and more recently, email marketing and CRM.
As an email marketing specialist myself, I can vouch for both Amy's natural ability to think as a consumer and produce very strong, relevant content, but also her tenacity in wanting to learn more and push herself. She has been instrumental to the success of Rattan Direct's email program and has built this up from scratch single-handedly. She consistently outperforms industry benchmarks for our sector and has grown the revenue contribution of this channel to over 20% of total web sales from less than 1%.
At our time together at Better Bathrooms, Amy was one of the most well liked people in the company. She was reliable, consistent and the quality and speed in which she completed her tasks was always commented on. She was responsive, caring and a pleasure to manage.
Amy would be a real asset to any company. She is a true creative, and a talented superstar in the creative space. I wouldn't hesitate to recommend her or work with her again.”
MATT CADWALLENDER
HEAD OF SALES, MARKETING & ECOMMERCE AT RATTAN DIRECT LTD
“Amy is a hard working, smart and creative person who anyone would be lucky to have in their team. Her determination to learn new things and successfully implement those learnings is impressive. She has grown email marketing at Rattan Direct into a key revenue generation channel for the brand. I can trust Amy with a great deal of responsibility and she always performs, always understands her figures and always has strong recommendations for optimisation.”
HANNAH BOUCHER
BRAND & CONTENT MANAGER AT RATTAN DIRECT LTD
“Amy is a talented all round designer and art worker.
I had the pleasure of working with Amy for a year where she managed high work loads across Point Of Sale, Press, Advertising, Internal Communications and Company Brochures.
Amy has adaptable talent and manages her work load well, with great consideration to the brief and a creative eye to exceed expectations. I would highly recommend Amy.”
JULES SMITH
MARKETING MANAGER AT BETTER BATHROOMS
GET IN TOUCH
Ready to bring your next project to life with the help of a graphic designer? Get in touch today to discuss your needs and learn how I can support you. Whether you’re looking for a permanent hire or a freelance solution, I’m here to help.
You can reach me by email at amy@mocmedia.co.uk. If you prefer, you can also fill out the form below, and I’ll respond as soon as possible. I’m looking forward to hearing from you!