CV
Below you’ll find a snapshot of my design career so far showing where I’ve been, what I’ve worked on and how my style’s evolved along the way.
In a Nutshell…
After graduating with a BA (Hons) in Graphic Design, I began my career designing menus and POS for pubs and restaurants across the UK. Since then, I’ve worked with clients across all sorts of industries including: interiors, jewellery, flooring, and retail. I’ve loved the variety and each role has pushed me to flex my creativity in new ways and taught me to adapt quickly to different styles.
My work covers both print and digital from email campaigns, social content and web design to catalogues, packaging and store material. Every project is an opportunity to tell a story visually and I love finding creative ways to make each brand stand out.
Outside of design, I’m happiest when I’m making things with my hands. Whether that’s knitting, weaving, or spinning yarn to pottery, jewellery making or sewing. I also love reading and heading out for a good walk to clear my head.
Freelance
MAY 2023 - PRESENT
As a freelance Graphic Designer, I’ve had the chance to collaborate with all sorts of clients. Each with their own personality and style. It’s taught me how to adapt to different brands and bring their vision to life through design. From creating eye-catching visuals and refining logos to producing cohesive assets like marketing materials and social content, I’ve learnt how to capture what makes each business unique.
Working with such a variety of clients has made me a more flexible designer and reminded me just how much I enjoy the creative challenge that comes with every new project.
Connection Retail
FEBRUARY 2024 - PRESENT
As a Graphic Designer at Connection Retail Ltd, I work across multiple in-house brands, delivering creative solutions that align with each brand’s unique style and audience. My work covers both digital and print, including monthly promotional campaigns, social content, email marketing, and web assets.
Alongside this, I play an active role in store design such as creating floor plans, layouts and in-store POS to support new store openings nationwide. This mix of creative marketing and spatial design allows me to combine visual storytelling with practical problem-solving, ensuring every design works seamlessly both online and in-store.
Rattan Direct
SENIOR GRAPHIC DESIGNER | MARCH 2019 - MAY 2023
In this role, I refreshed the brand’s visual identity, worked on website improvements, and designed a variety of marketing materials. I also explored email marketing, helping drive 22% of the company’s website revenue and achieving over 400% year-on-year growth, with automated campaigns contributing 23% of email revenue. When Zmags was introduced, I created a high-value Buyers' Guide dynamic page that was later featured in Zmags’ Best Website Use Cases Webinar.
This experience reinforced my love for combining creativity with strategy and showed me the impact thoughtful design and marketing can have on real business results.
Responsibilities
• Brand Guardian
• Developed monthly campaign themes to be used across various platforms such as homepage banners, email, social media, store POS etc.
• Web page design
• Email marketing - planning, designing, building, scheduling and tracking
• Planning and helping organise and run photoshoots
• Ad-hoc internal and external designs such as business cards, posters, announcements, photo editing/retouching, icons etc.
Achievements
• Expanded role to include email marketing
• Drove 22% of the company's overall website revenue through these campaigns (Feb 2023).
• Grew email marketing revenue contribution by +400% YoY.
• Increased email OR% from 9% to 47-58% and CR% from 0.04 to 2.9%
• Created a Buyers’ Guide dynamic page which was featured in Zmags’ own Best Website Use Cases Webinar and currently has the highest Page Value of the entire website.
• Adopted and updated current brand colours and logo to create brand guidelines suitable for target audience.
• Gained several amazing close friends
Skills
• Brand consistency
• Adapting to different brand styles
• Email marketing platforms
• Email marketing strategy
• Google Analytics
• Magento 2.0
• Web design and web page layout
• Time/project management
Better Bathrooms
GRAPHIC DESIGNER | SEPTEMBER 2014 - MARCH 2019
In this role, I focused on creating a wide range of creative assets for both print and digital platforms. As the sole designer, I handled the full creative process and kept things running smoothly with external agencies and printers. My work included catalogues, web elements, in-store POS, signage, email marketing visuals, and press ads.
I also worked closely with teams across the business, from E-commerce and Digital Marketing to UX, Purchasing, and HR, making sure everyone was aligned and the creative output had maximum impact.
Responsibilities
• Creating monthly campaign design themes to use across multiple platforms
• Planned and updated various store signage, tickets, uniform, vehicle graphics etc
• Creating internal monthly interactive newsletters, posters and advertisements for events, announcements and socials
• Photo retouching and editing
• Designing various advertisements for newspapers, magazines and editorials
Achievements
• Planned and created design material for 4 new large showrooms across the UK (whilst maintaining 8 current stores)
• Planned, designed and produced two successful brochures with a very tight deadline
• Won employee of the month
Skills
• Brand development
• Adapting to different brand styles (Better Bathrooms & Better Tiles)
• Designing for various web assets from HP banners to email heros and affiliate banners
• Designing for social media
• Designing for large print runs such as brochures and catalogues
• Time/project management
LWV Printworks
GRAPHIC DESIGNER | SEPTEMBER 2013 - SEPTEMBER 2014
This role gave me a strong grounding in the design industry and helped me build key skills in software, time management, and working with clients. I spent my time communicating directly with clients and designing a variety of print materials for pub companies, including menus, posters, logos, and brand guides for new restaurants. Each brief brought its own creative challenge, and I really enjoyed finding solutions that made every project feel fresh and engaging.
Responsibilities
• Creating various menu designs for pub companies across the UK with different brand styles and briefs. From a classic wine menu to quirky loaded fries menus
• Account manager for Greene King and Hungry Horse accounts
• Communicating directly to clients
Skills
• Communication and client management
• How to find out what the client wants
• Ability to design for different design briefs and styles
• Time management
• How to design for print
MY EDUCATION
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BOLTON UNIVERSITY
BA Hons Degree in Graphic Design
2010 - 2013
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ST JOHN RIGBY COLLEGE
A Level Graphic Design & Photography
2007 - 2010
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DEANERY HIGH SCHOOL
Maths, English, Science, Art, Textiles, I.T.
2002 - 2007
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Graphic Design
Brand Development
Web Design
Email Design
Email Marketing
Automated Campaigns
Detabase Segmentation
Marketing Material Design
Social Design
Print
Image Retouching
POS & Signage Design
Press Ad Design
Catalogue Design
Client Relations
Menu Design
Time Management
Store Design
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Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Basic Microsoft Suite
Klaviyo
Mailchimp
Zmags
Basic Magento
Basic Google Analytics
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Klaviyo
Mailchimp
Magento
Google Analyics
Zmags
Canva
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Weaving
Spinning (the yarn kind not the carido kind!)
Knitting
Crocheting
Sewing
Exploring the countryside
“We use Amy's graphic design wizardry across all platforms. I cannot stress enough how much I would recommend her. She has a knack of taking an idea (which can still be in it's infancy) and turning it into magic before your eyes. It's also rare to find a graphic designer who feels present in meetings, and knows exactly what they need to do to get the job done with minimal coaching. If you have a chance to work with Amy, you won't regret it!”
ANDREW WILKINSON - ECOMMERCE MANAGER at ECATERING (Freelance)
REFERENCES & RECCOMENDATIONS
“Amy is a hard working, smart and creative person who anyone would be lucky to have in their team. Her determination to learn new things and successfully implement those learnings is impressive. She has grown email marketing at Rattan Direct into a key revenue generation channel for the brand. I can trust Amy with a great deal of responsibility and she always performs, always understands her figures and always has strong recommendations for optimisation.”
HANNAH BOUCHER - BRAND & CONTENT MANAGER at RATTAN DIRECT
“Amy is a talented all round designer and art worker. I had the pleasure of working with Amy for a year where she managed high work loads across Point Of Sale, Press, Advertising, Internal Communications and Company Brochures.
Amy has adaptable talent and manages her work load well, with great consideration to the brief and a creative eye to exceed expectations. I would highly recommend Amy.”
JULES SMITH - MARKETING MANAGER at BETTER BATHROOMS
“Amy undertook a review of SevenYays' email campaigns last year. She possesses a rare blend of skills - the ability to analyse and optimise email automations, and the creative flair and design skills to make those emails look aesthetically great. She's collaborative and easy to work with. Definitely recommended and I would have no hesitation to work together again in the future.”
ANDREW STAAL - FOUDNER OF SEVENYAYS (Freelance)
MY PORTFOLIO
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Get in touch
Ready to bring your next project to life with the help of a graphic designer? Get in touch today to discuss your needs and learn how I can support you. Whether you’re looking for a permanent hire or a freelance solution, I’m here to help.
You can reach me by email at amy@mocmedia.co.uk. If you prefer, you can also fill out the form below, and I’ll respond as soon as possible. I’m looking forward to hearing from you!