SENIOR GRAPHIC DESIGNER | 2019 - PRESENT

• Adopted and updated current brand colours and logo to create brand guidelines suitable for target audience.

• Worked with Development & eCommerce team to improve website design and usability, incorporating UX and UI principles.

• Designed various marketing materials including web banners, email newsletters, social media content, internal posters, handbooks, uniforms, and showroom POS.

• Expanded role to include email marketing using Mailchimp and Klaviyo, most recently driving 22% of the company's overall website revenue through these campaigns (Last 90 days, feb 2023).

• Grew email marketing revenue contribution by +400% YoY.

• Revenue YTT (Oct 22) is currently running at over +405% when compared to the same period last year.

• Implemented and designed automated campaigns, such as Cart Abandonment, which surpass industry benchmarks with an open rate of over 60% and click-through rate of over 20% in the UK retail sector. Cart Abandonment emails now contribute 23% of email revenue.

• Designed a welcome series and built a fully-fledged email marketing workflow for each stage of the marketing funnel.

• Improved overall revenue by increasing OR% from 9% to 47-58% and CR% from 0.04 to 2.9% for ad-hoc campaign sends.

• Onboarded new website software Zmags – which allows me to create dynamic web pages and content blocks which can be used to increase engagement and interaction on-site.

• Created a Buyers’ Guide dynamic page which was featured in Zmags’ own Best Website Use Cases Webinar and currently has the highest Page Value of the entire website.