LIFESTYLE FURNITURE
SENIOR GRAPHIC DESIGNER | 2019 - PRESENT
(SISTER BRAND OF RATTAN DIRECT)
Over the last 14 months, alongside my role as graphic designer, I have been given the role of email marketing lead. I am responsible for planning, designing, and building all of our ad-hoc and automated emails campaigns. I have improved overall email revenue, recently driving 22% of the company’s overall website revenue through campaigns. Alongside increasing OR% from 9% to 47-58% and CR% from 0.4% to 2.9%. Please take a look at some of my most recent emails i have designed and built in the slideshow below.
SOCIAL STORIES
Working with the social media team I would create various posts, ads and story designs based off their briefs.
PROMO DESIGNS
Each month we run a new promotional campaign with various offers and messaging. Each theme would be spread across various areas including homepage, landing pages, thumbnails, mobile elements, affiliate banners, emails, social ads and posts etc.
