CV
I’m a creative, ambitious and highly meticulous designer with over 11 years’ Graphic Design experience working across a multitude of businesses. Not afraid to work autonomously or as part of a team, my experience has helped to hone my creative skills, enabling me to add maximum value whilst working at pace to deliver high quality work to any project I embark upon. I take pride in my work and value building strong relationships with colleagues to bring out the best in every creative challenge.
EXPERIENCE
Rattan Direct & Lifestyle Furniture
• Adopted and updated current brand colours and logo to create brand guidelines suitable for target audience.
• Worked with Development & eCommerce team to improve website design and usability, incorporating UX and UI principles.
• Designed various marketing materials including web banners, email newsletters, social media content, internal posters, handbooks, uniforms, and showroom POS.
• Expanded role to include email marketing using Mailchimp and Klaviyo, most recently driving 22% of the company's overall website revenue through these campaigns (Last 90 days, feb 2023).
• Grew email marketing revenue contribution by +400% YoY.
• Revenue YTT (Oct 22) is currently running at over +405% when compared to the same period last year.
• Implemented and designed automated campaigns, such as Cart Abandonment, which surpass industry benchmarks with an open rate of over 60% and click-through rate of over 20% in the UK retail sector. Cart Abandonment emails now contribute 23% of email revenue.
• Designed a welcome series and built a fully-fledged email marketing workflow for each stage of the marketing funnel.
• Improved overall revenue by increasing OR% from 9% to 47-58% and CR% from 0.04 to 2.9% for ad-hoc campaign sends.
• Onboarded new website software Zmags – which allows me to create dynamic web pages and content blocks which can be used to increase engagement and interaction on-site.
• Created a Buyers’ Guide dynamic page which was featured in Zmags’ own Best Website Use Cases Webinar and currently has the highest Page Value of the entire website.
SENIOR GRAPHIC DESIGNER | 2019 - 2023
Better Bathrooms
GRAPHIC DESIGNER | 2014 - 2019
• Specialised in creating a wide range of creative assets for print and digital mediums.
• Managed the complete creative process as the sole designer, ensuring effective communication with external agencies and printers.
• Designed catalogues (high and low fidelity), web creative elements, in-store POS and signage, email marketing designs, and press ads.
• Worked closely with multiple departments, including E-commerce, CRO & UX, Digital Marketing, Purchasing, and HR, to ensure successful internal and external communications and creative assets.
LWV Printworks
GRAPHIC DESIGNER | 2013 - 2014
• Gave me a strong foundation in the design world and helped me develop software skills, time management, and client relations.
• Primary responsibilities included communicating with clients, designing a variety of print advertisements for pub companies such as menus, posters, logos, and brand bibles for new restaurants.
• Every brief was unique and presented its own creative challenges, which I thoroughly enjoyed tackling.
EDUCATION
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BOLTON UNIVERSITY
BA Hons Degree in Graphic Design
2010 - 2013
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ST JOHN RIGBY COLLEGE
A Level Graphic Design & Photography
2007 - 2010
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DEANERY HIGH SCHOOL
Maths, English, Science, Art, Textiles, I.T.
2002 - 2007
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Graphic Design
Brand Development
Web Design
Email Design
Email Marketing
Automated Campaigns
Detabase Segmentation
Marketing Material Design
Social Design
Print
Image Retouching
POS & Signage Design
Press Ad Design
Catalogue Design
Client Relations
Menu Design
Time Management
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Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Basic Microsoft Suite
Klaviyo
Mailchimp
Zmags
Basic Magento
Basic Google Analytics
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Klaviyo
Mailchimp
Magento
Google Analyics
Zmags
Canva
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Knitting
Crocheting
Sewing
Photography
Music & Films (who doesnt like these tho?)
The lovely outdoors
PORTFOLIO
REFERENCES
“I have had the pleasure of working with Amy in two roles at two different companies, and the rate at which she picks up new information and responsibilities is astounding. Amy is a supremely talented graphic designer, but has also built up a tremendous amount of experience in web design and more recently, email marketing and CRM.
As an email marketing specialist myself, I can vouch for both Amy's natural ability to think as a consumer and produce very strong, relevant content, but also her tenacity in wanting to learn more and push herself. She has been instrumental to the success of Rattan Direct's email program and has built this up from scratch single-handedly. She consistently outperforms industry benchmarks for our sector and has grown the revenue contribution of this channel to over 20% of total web sales from less than 1%.
At our time together at Better Bathrooms, Amy was one of the most well liked people in the company. She was reliable, consistent and the quality and speed in which she completed her tasks was always commented on. She was responsive, caring and a pleasure to manage.
Amy would be a real asset to any company. She is a true creative, and a talented superstar in the creative space. I wouldn't hesitate to recommend her or work with her again.”
MATT CADWALLENDER
HEAD OF SALES, MARKETING & ECOMMERCE AT RATTAN DIRECT LTD
“Amy is a hard working, smart and creative person who anyone would be lucky to have in their team. Her determination to learn new things and successfully implement those learnings is impressive. She has grown email marketing at Rattan Direct into a key revenue generation channel for the brand. I can trust Amy with a great deal of responsibility and she always performs, always understands her figures and always has strong recommendations for optimisation.”
HANNAH BOUCHER
BRAND & CONTENT MANAGER AT RATTAN DIRECT LTD
“Amy is a talented all round designer and art worker.
I had the pleasure of working with Amy for a year where she managed high work loads across Point Of Sale, Press, Advertising, Internal Communications and Company Brochures.
Amy has adaptable talent and manages her work load well, with great consideration to the brief and a creative eye to exceed expectations. I would highly recommend Amy.”
JULES SMITH
MARKETING MANAGER AT BETTER BATHROOMS
GET IN TOUCH
Ready to bring your next project to life with the help of a graphic designer? Get in touch today to discuss your needs and learn how I can support you. Whether you’re looking for a permanent hire or a freelance solution, I’m here to help.
You can reach me by email at amy@mocmedia.co.uk. If you prefer, you can also fill out the form below, and I’ll respond as soon as possible. I’m looking forward to hearing from you!